JUICE
( CONSULTING STUDIO )
©
Music-driven brand Strategy
Creative music activaction
Artists Partnerships
Award-winning consulting studio helping brands to activate music as communication lever.
Univers :
( Fashion & sportstyle )
( Luxury )
( Outdoor & sport )
JUICE© shape
music-driven brand strategy, activations concept & artists partnerships that engage new audiences and drive growth.
( GASPARD)
( REYNAUD)
( CONSULTING)
>
Work
with
(juice)
( creative )
( agency )
music
sportstyle
outdoor
to :
( creative )
( agency )
why
working
with
music
sportstyle
outdoor
(ME )
stratgy
creation
partnership
( GASPARD)
( REYNAUD)
( CONSULTING)
>
( BRAND STRATEGY )
( CREATIVE DIRECTION )
It combines music industry insight, senior creative expertise and direct access to artists to help brands define the right approach, translate strategy into relevant activation formats and amplify impact while optimising time and budgets.
JUICE© is a unique strategic and creative partner for brands activating music.
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HOW
TO WORK
with
( creative )
( agency )
music
sportstyle
outdoor
(ME )
WORKSHOP
PLAYBOOK
TALENT CURATION
Offer01_
( PARTNERSHIP )
( creative )
( agency )
talent
partnership
For brands & agencies looking for easy & direct access to leading cultural talent at the
best conditions.
Curated talent shortlist
Activation opportunities
Feasibility checks
Preliminary negotiation insights
Budget ranges
Budget & negotiation guidance
Contract management
Partnership follow-up & coordination
Partnership
deck :
( 03 )
( MANAGEMENT )
SERVICE_02
SERVICE_03
SERVICE_01
As external consulting studio, JUICE© bring
agile senior expertise in-house when brands want
to explore music as
communication lever, support marketing objectives with music driven activations or partnering with artists
to amplify campaigns.
( service )
2025
( Work )
PR EVENT
consumers experiences
retail activations
Music booking
Design
( experiences )
TO
02
( service )
2025
( Work )
SOCIAL CONTENT
COMMERCIAL FILM
SHOOTING PRODUCTION
Produce
( campaigns )
TO
03
Case
( )
studies
juice©
case studies
( brand )
( entertainment )
( agency )
( 01 )
talent collab
ariane group + orelsan
( 01 )
talent collab
ariane group + orelsan
( brand )
( entertainment )
( agency )
( services )
Understand,
evaluate & decide :
Case
( )
studies
( 01 )
talent collab
ariane group + orelsan
( 01 )
talent collab
ariane group + orelsan
( Structure )
your music Strategy
CULTURAL AUDIT
MUSIC territories
MUSIC opportunity mapping
Strategic recommendations
( brand )
( entertainment )
( agency )
( services )
From strategy
to execution :
Case
( )
studies
( 01 )
talent collab
ariane group + orelsan
( 01 )
talent collab
ariane group + orelsan
( design )
music-driven activations
& experiences
CULTURAL AUDIT
MUSIC territories
MUSIC opportunity mapping
Strategic recommendations
( brand )
( entertainment )
( agency )
( services )
Access to
leading artists :
Case
( )
studies
( 01 )
talent collab
ariane group + orelsan
( 01 )
talent collab
ariane group + orelsan
( amplify )
activations with artist Partnerships
CULTURAL AUDIT
MUSIC territories
MUSIC opportunity mapping
Strategic recommendations
REFERECES
( Service 01 )
Talent collab
Ambassador program
Influence strategy
Work with me :
w/ TALENT :
collab
Why working with (JUICE ) ?
Contact.
CONTACT
Need to define your
brand’s strategy in
culture ?
Need to turn your strategy
into an entertaining campaign ?
Want to collaborate with the right talent to drive awareness an affinity ?
Want to produce a creative lifestyle experience ?
Or need music programmation for
your next event ?
( 01 )
( 02 )
( 03 )
( 04 )
( 05 )
( 01 )
Music industry
knowledge :
JUICE© brings 10 years of experience in the music industry and deep understanding of the music ecosystem to see the right opportunities and advise the most efficient way to activate music.
( 02 )
Senior creative
expertise :
JUICE© turn strategic intent into meaningful activation concepts and experiences formats ensuring coherence between brand narrative, execution and audience perception,
( 03 )
Direct access to
leading artists :
With deep & direct network, JUICE©
unlock direct access to established and emerging talents to reduces friction across the entire process, secure seamless artists relation and optimize timing and budget.
( CASE STUDY )
<
( JUICE REFERENCES )
2025
( JUICE )
JUICE CRTV©
( ABOUT )
JUICE©
THE AGENCY
Music Strategy
( + )
Music Activations
( + )
Artists
Partnerships
( CONSULTING )
PORTFOLIO
( ABOUT )
award winning consulting studio
helping brands to activate music as communication lever. JUICE© SHAPe music-driven strategy, activations concept & artists partnerships that engage
new audiences and drive growth.
( Fashion & Sportstyle )
( Luxury )
( Outdoor & sport )
WORK WITH
JUICE© TO :
( Project )
Understand,
evaluate & decide
With over a decade of experience in the music industry and a senior understanding of brand strategy, JUICE© helps brands understand the music ecosystem, evaluate relevant opportunities and decide how to activate music as a strategic communication lever
Réferences :
( service )
( STRUCTURE ) YOUR MUSIC STRATEGY
( Project )
Translate strategy into activation.
JUICE© turn strategic insights into bold music-led activations and experiences that connect brands & communities with cultural relevance and strategic alignment.
Réferences :
( service )
( DESIGN )
MUSIC-LED
ACTIVATIONS & EXPERIENCES
( Project )
Access tO leading artists, faster.
JUICE© provide direct access to the right artists and cultural talents to amplify activations, saving time and optimizing budgets. My network allows brands to move faster, secure better alignment and focus investment where it creates real impact.
( AMPLIFY )
with MEANINGFUL
ARTISTS
PARTNERSHIPS
Réferences :
( service )
BRAND
PARTNERSHIP
BRAND
( Work )
TALENT COLLAB
AMBASSADOR PROGRAM
CULTURAL PARTNERSHIP
( Work with me to )
Boost campaigns
Talent partnerships
EXPLORE PROJECT
( service )
( Project )
BRAND
STRATEGY
( Work )
TALENT COLLAB
CULTURAL PARTNERSHIP
AMBASSADOR PROGRAM
( Work with me to )
Engage communities
culture strategies
EXPLORE PROJECT
( service )
( Project )
BRAND
ACTIVATIONS
BRAND
ACTIVATIONS
( Work )
PRODUCT LAUNCH
CUSTOMERS EXPERIENCES
PR EVENT
RETAIL ACTIVATIONS
( Work with me to )
Connect audiences culture-driven activations
EXPLORE PROJECT
( service )
( Project )
WORK WITH ME_
WHY
WITH JUICE© :
WORKING
JUICE© is a unique strategic and creative partner for brands activating music. It combines music industry insight, senior creative expertise and direct access to artists to help brands define the right approach, translate strategy into relevant activation formats and amplify impact while optimising time and budgets.
( 01 )
Music industry
expertise :
JUICE© brings 10 years of experience in the music industry and deep understanding of the music ecosystem to see the right opportunities and advise the most efficient way to activate music.
( 02 )
senior creative direction :
JUICE© turn strategic intent into meaningful activation concepts and experiences formats ensuring coherence between brand narrative, execution and audience perception.
( 03 )
direct access
to artists :
With deep & direct network, JUICE©
unlock direct access to established and emerging talents to reduces friction across the entire process, secure seamless artists relation and optimize timing and budget.
WHY
CREATIVE EXPERTISE
POWERFULL NETWORK
GLOBAL VISION
music
sportstyle
outdoor
WORKING
WITH ME
WITH OVER 10 YEARS AS MUSIC-INDUSTRY INSIDER (+) BRAND STRATEGIST, I BLEND THE BEST OF BOTH WORLDS TO LEAD CULTURE-DRIVEN STRATEGY, AMPLIFY BRAND ACTIVATIONS AND CONNECT COMMUNITIES.
( 01 )
A strategic &
creative expertise
( 02 )
A direct &
powerful network :
I blends strategic cultural insight and music industry knowledge with sharp creative direction to craft bold and culturally resonant activations connecting your brand with new audiences #1 passion point.
Artists, creators, music festivals or cultural players... with deep & direct network in entertainment industry, i unlock the best partnerships opportunities to reach communities and amplify your activations.
As external consulting studio, JUICE© bring
agile senior expertise in-house when brands want to explore music as communication lever, support marketing objectives with music driven activations or partnering with artists to amplify campaigns.
THEY WORK(ED) WITH ME :
HOW TO
WORKSHOP
PLAYBOOK
TALENT CURATION
WORK
music
sportstyle
outdoor
TOGETHER
( COLLABORATION & PRICING )
HOW TO
WORKSHOP
PLAYBOOK
TALENT CURATION
WORK TOGETHER
(01)
For brands & agencies who wants to understand music & brands ecosystem and map their own strategic opportunities :
STRATEGIC
WORKSHOP
Strategic deck :
Music fan behaviour
Music ecosystem decoded
How artists partnership works
brand cultural audit
potential cultural territories
activations opportunity mapping
strategic recommandation
activations angles
(02)
For brands & agencies looking for
culture driven activation concepts
ready to execute :
ACTIVATION
PLAYBOOK
Créative deck :
Strategic planning
Storytelling framework
Creative concept
Creative moodboard
content frameworks
Influence strategy
engagement strategy
Creative partners curation
Production checklist
Full activation roadmap
(03)
For brands & agencies looking for easy
& direct access to the leading artist
at the best conditions :
PARTNERSHIP
MANAGEMENT
Partnership deck :
Curated talent shortlist
Activation opportunities
Feasibility checks
Preliminary negotiation insights
Budget ranges
Budget & negotiation guidance
Contract management
Partnership follow-up & coordination
( SAY HELLO )
( 01 )
( 02 )
( 03 )
( 04 )
( 05 )
Need to define your
brand’s strategy in culture ?
Need to turn your strategy
into an entertaining campaign ?
Want to collaborate with the right talent to drive awareness an affinity ?
Want to produce a creative lifestyle experience ?
Or need music programmation for
your next event ?